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| *Business questions>>>Corporations Questions |
How are publishing businesses organized? |
Question: What is the typical organizational structure for a publishing business like a news paper or magazine and how are responsibilities divided between the "business" and "editorial" side of the operation? When the "business" side disagrees with the "editorial" side over strategy or approach, who break the tie and makes the decision about how to proceed? Answer: You'll find that, in the bigger, more established publishing companies the editorial and advertising departments are kept very seperate. Editorial content is in no way influenced by advertising, and vice-versa. The smaller companies that need advertising cannot afford to be so choosy and will often run or not run a story based on a specific advertiser and his or her requirements. The strategy is probably down more to the Publisher, to whom the editor in chief and sales manager would report. I hope this helps. |
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